From humble beginnings, the Singapore Straits Regatta has grown in size and stature to become a leading Asian regatta, attracting top contenders from an international field. This has been achieved with the help of volunteers, enthusiasts, supporting clubs, marinas, and a steady stream of sponsors.

Over the course of the years the Regatta has received the support of many illustrious brands & companies, including boat & METS Asia, Brewerkz Beer, Coffee Club, Daimler Chrysler, HAM Dredging, Neil Pryde Sails, Oregon Scientific, San Miguel Beer, Sembcorp Gas, Sentosa, Siemens, SIMRAD, Singapore Salvage Engineers, Raffles International Hotels & Resorts, TAG Heuer, IndoChine Restaurants and Volvo, to name a few.

All over the world, sailing regattas work in partnership with sponsors in alliances that are mutually beneficial and symbiotic. The Singapore Straits Regatta (SSR), organised as a SingaporeSailing event, is no different. The SSR presents a unique opportunity for sponsors to reach and target an upwardly mobile, high disposable income market at a level of intimacy not replicated elsewhere. The synergy is evident particularly in the more developed sailing regions, where renowned brands work with regatta management to promote and build their product image. Although sailing as a sport has wide appeal, a sporting event of the SSR’s standing attracts the higher echelons of society – the Regatta has been written up in the Peak, Tatler, and other lifestyle magazines, in addition to the yachting press. The organisers welcome queries from prospective sponsors who wish to learn more about sailing, or how they can benefit from a relationship with the event.